IMPRESSION CLICK THROUGH RATE MANUAL

IMPRESSION CLICK THROUGH RATE MANUAL

Pro Tip: Let these automatic campaigns run for two to four weeks before analyzing them, then take a look at your search terms with the highest click-through rates to use in manual Sponsored Products campaigns.īonus Tip : In your Sponsored Products and Sponsored Brands ad campaigns, make sure that you are focusing on the most relevant keywords for your products. They help to find the right keywords to run successful manual campaigns. In general, Sponsored Products Ads have a higher CTR than Sponsored Brands Ads, and they in turn, usually produce higher click-through rates than Sponsored Display Ads.Īutomatic Sponsored Products campaigns target ads to relevant online shoppers’ search terms. The Amazon PPC ad type ( Sponsored Products, Sponsored Brands and Sponsored Display ) used by a seller affects the click-through rate.

It is possible for Amazon ad campaigns to achieve CTRs as high as 2% to 3% utilizing careful marketing strategies. On the other hand, sellers that have low CTRs should reexamine their keywords and test new ones.Ī good click-through rate is generally considered to be anything over 0.5%, while a CTR rate of 0.3% or lower is a sign that the ad campaign needs attention. It suggests how strong their product offering is (price, value, trustworthiness, etc.).Ĭlick-through rates can reveal to sellers at a glance whether they are targeting the right audiences by showing them which Ads are attracting more clicks.Ī high CTR indicates that their ads are relevant to online shoppers’ searches and that they have chosen the right keywords. Sellers who proactively implement strategies to increase their click-through rates on Amazon can realize both higher sales and profits, as a high click-through rate can result in higher conversion rates, as well as lower Ad Spend.Ī high CTR sends more traffic to a seller’s listing and therefore offers more opportunities for sales.

Click-through rates are one of the most insightful metrics that every Amazon seller should be familiar with and monitor.Ī seller’s click-through rate (CTR) is the percentage of people who view his or her product on search results pages that end up clicking onto their Amazon product detail page.Ĭlick-through rate can be used to gauge how well a seller’s PPC ads, keywords and organic listings are performing.ĬTR can be expressed as the total number of clicks an ad gets, divided by the total number of impressions ( clicks ÷ impressions = CTR ).

Impression click through rate